Pemasaran Melalui Youtube

Siapa yang tidak kenal dengan team Les Copaque atau Animonsta? Siapa percaya 6 bulan berada dalam Youtube Najwa Latif kini seorang penyanyi terkenal?

Tapi tidak ramai yang tahu anak muda yang mengasaskan siri popular Upin dan Ipin dan Boboiboy ini bermula dengan mengupload karya-karya mereka dalam Youtube. Begitu juga dengan Najwa Latif. Lagu Cinta Muka Buku ciptaannyaa dinyanyikannya sendiri secara akustik dengan hanya menggunakan gitar kapok.

Begitulah hebatnya Youtube. Youtube sangat berpengaruh dalam medium pemasaran internet. Penggunaan Youtube secara bijak akan membolehkan jenama,produk,servis dan anda menjadi terkenal,diikuti ramai orang dan diperkatakan dalam masa yang singkat.

Jadi apakah strategi pemasaran melalui Youtube?

1. Langkah mudah untuk bermula dengan Youtube ialah anda mestilah mempunyai rakaman video. Namun pastikan rakaman video anda mempunyai tarikan dan keunikan sendiri. Jangan terlalu panjang. Pilih bentuk rakaman yang belum pernah atau jarang dibuat orang lain. Kreativiti anda akan menentukan kejayaan kempen pemasaran anda

2. Pastikan anda memasukkan info video anda dengan lengkap. Profil anda sebagai tukang upload mestilah dilengkapkan dengan maklumat yang terkini dan menarik perhatian. Upload video anda mengikut kategori yang disediakan. Tajuk video anda perlulah GEMPAK dan menarik perhatian. Jangan buat video pemasaran anda seperti IKLAN. Pastkan video anda dapat menarik orang ke laman web/blog/produk yg anda promosikan

Use Slideshare for marketing your product

I love to create slide. Creating a slide is far more easier than creating a video. You can play with image,sound and animation together with Power Point (Microsoft) or with Open Source Impress.


So let us look how you can benefit from making a nice and catchy slide for your marketing purpose


Be sure to follow these tips for creating an interesting and informative slide

1. Clear slide title
2. Simple and clean design
3. Concentrate on content
4. Avoid silly mistake like typo n slide order
5. Make sure your contact info is reachable
6. Write in a language that close to your marketing region
7. SHARE-DISTRIBUTE

After you have done with your slide, upload your slide online and share it. Use Slideshare to share your slide worldwide. Share the slide in your Facebook and create a tweet about your new Slide


I like all slides from Dessedee

How To Be Awesome On Slideshare

View more presentations from @JESSEDEE

Basic of Web Marketing

Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company’s overall message by providing comprehensive information about a particular product or service, as well as answers to consumers’ questions. Internet marketing also exploits the Web’s networking capabilities by leveraging online community activities, links, affiliate marketing, viral marketing, e-mail marketing, and loyalty programs. In considering Internet marketing, keep a few key points in mind:

• Visitors coming to a Web site are already aware of the brand. They want information.
• Use Internet technology to understand your customers’ needs so you can offer them just the right information and products.
• Remember that the Internet empowers consumers, and dissatisfied ones may use its networking capabilities to undermine your brand.

Les Copaque vs Animonsta

Few years back I blogged about Les Copaque production. I was among the first in the blog world who reviewed the work by the three animator namely Mohd Nizam Abdul Razak, Mohd Safwan Abdul Karim dan Usamah Zaid.


Today all of them have left Les Copaque and form new company call Animonsta. Their new series call Boboiboy is now being aired in Malaysian local TV

I congratulate them for their achievement! The company has used Youtube as their marketing arm by releasing official trailer, short videos and behind the scene video of their respective staff and working environment. Thus build the curiosity of the fan to keep following their work.

Sneap Peak of Boboiboy (official trailer)

SXSW 2011

Happen every spring in Austin, South by Southwest (SXSW) is a place for activist from interactive,music and film to gather and held conference, seminar,speeach,presentation about new things happen in their respective field.


Me and maybe you have no chance to go there, but this interesting slide may help you know SXSW better.

This slide is from Jessedee from Slidetash. I admire his creative approach of making presentation and slide. He attended the SXSW with the fund he raise from his Slideshare account.

South by Southwest 2011 Recap 1

View more presentations from @JESSEDEE

5 Social Media Business Implementation in 2011

1. Advertise your business in your social networking. But do not spam.
2. Monitor the impression given.Take action!

3. Include your social networking page,account in your business card,signboard,brochure (physical marketing material)
4. Start looking at mobile application
 
5. If you havent start any social networking, start it easy with Twitter and Facebook!

Social Media in Business

This slide is definitely the best slide in www.slideshare.net. Simple yet informative enough to equip you the basic to implement your social media strategies in business.

Social Media for Business

View more presentations from Presentation Advisors

Malaysia's 20 richest man 2011

 Actually we can not say Malaysia's richest man anymore since the entry of Puan Sri Lee Kim Hua :)

The wealth of the country's top 40 individuals was assessed based on the value of their stakes in listed companies.


KUALA LUMPUR: Business Times CEO of the Year 2010 Datuk Seri Stanley Thai has made it into the list of Malaysia's 40 richest individuals, a Malaysian Business survey reveals.
The magazine, in its Feb 16 issue, listed Thai, of Supermax Corporation Bhd, as a newcomer to the group, together with Tan Sri Leong Hoy Kum of Mah Sing Group Bhd and Datuk Tan Heng Chew of Tan Chong Holdings Bhd.

The magazine said the combined wealth of Malaysia's 40 richest tycoons has risen by more than 30 per cent, spurred by the bullish stock market and an expanding economy.

They were worth RM206.27 billion as at Jan 21, compared with RM156.7 billion a year ago.
It says there are more billionaires this year -- 27 of them, an increase of five from last year.

Robert Kuok, who returned to the sugar business last year, still tops the list at RM50.04 billion and telecommunications tycoon T. Ananda Krishnan remains in second place with RM45.78 billion.

Public Bank's Tan Sri Teh Hong Piow moved to the third place with a fortune estimated at RM12.77 billion while fourth is IOI Corporation Bhd's Tan Sri Lee Shin Cheng who is worth RM12.74 billion.

Genting Group's Tan Sri Lim Kok Thay, unchanged at No. 5, has RM10.89 billion while Hong Leong Group's Tan Sri Quek Leng Chan takes the sixth spot with RM10.75 billion, up from RM7.09 billion previously.

In seventh place is Tan Sri Syed Mokhtar Albukhary of the Albukhary Foundation, whose flagship is the DRB-Hicom Group. He is valued at RM8.84 billion.

How to use Social Network to Market your product

Two big players in today social networking are Facebook and Twitter. Did you know how many Twitter and Facebook users nowdays?

Facebook = over 300 millionth users


Twitter = over 100 million users

So how can we leverage the above statistic to market our product?

1. Wait are you waiting for? Sign up now! Some use multiple account in facebook and twitter  for different product, market segment, profile etc etc. But hey, that a lot of mess. Umse Facebook Fanpage for your different business, product and market segmentation.Explore Twitter Trend to engage your marketing campaign with latest issue and dont forget to play with the Twitter hashtag.
2. Manage your marketing campaign with Hootsuite.Not only one or two account, with the paid version you can manage multiple Twitter and Facebook account from one place.
3. Plan your marketing campaign with this awesome Twitter Auto Tweet tools.
4. Post regular update and refresh your twitter/facebook status.
5. Monitor your campaign by using this

 

Pay per post

If you use your blog to sell something, traffic is the most important things to consider. High traffic means high potential customer. You might consider this technique. So what is this pay per post? I have known  this technique long ago. But I never try it until my wife did it yesterday for her online blogshop. The result is tremendous. Scroll to see www.bezahra.com statistic.

Statscounter for Bezahra.com

PayPerPost is a blog marketing tool that allows you to pay bloggers to create content on your behalf. www.payperpost.com

Before you assign a blogger to write a review for your blog, consider this things

Tutorial : How to sell online via Facebook Profile

If you notice, many of us are using Facebook profile to sell their goods online. The flexibility of Facebook has allowed many to hack their profile as an online shop. How to do it? Follow this 5 simple step to hack your Facebook profile to an eshoppe.

1. Change your profile name. Use your business name instead your first and last name. For example, if you are selling bags, change your profile name to something like Wonderful Bag Store.
2. Connect connect and connect. Add friend which has thousand of friends. The word will spread.
3. Use the Photo Albums as your product catalog. Categorized it properly. In the Caption, fill in the product description and price. 

Drive traffic to your blog using Facebook

Nowadays people are using Facebook to drive traffic to their blog. Facebook has become a must for everybody. People stay connected via Facebook. The question is how to connect your blog to Facebook?

There is no powerful tool other than NetworkedBlog Facebook Application. With this apps you can connect your Facebook account to all of your blog. The app can also add your post title automatically to your Twitter update. Be it Wordpress, Blogspot or even LiveJournal.

So how to do it?

1. In Facebook Go to NetworkedBlog Application
2. Connect your Facebook account with the app.
3. After completing the process, you need to register your blog.
4. You will be asked the ownership of the blog. To confirm just install a widget into your blog sidebar. This widget also helps you to gain followers to your blog.
5. After the verification complete, you can now publish your blog entry to your Facebook Profile, Fanpage and Group.

3 SEO basic rules

A simple basic steps need to be taken to let your blog search engine optimized (SEO). Although it needs you to know basic HTML, but dont worry, it is very easy.\

1. Meta keywords and Site Description. Add these thing in your template/theme index page before the code < /body>
2. If you are writing a article, dont forget to put the title to your article. Normally the title is coded with H1 and H2 classes. And everybody know that H1 and H2 classes show the search engine the main subjects and Table of Contents for the content to be indexed.
3. Repeat your keywords in your article. And use bold, H1 or H2 whenever possible

Tutorial: How to sell your product online thru blogger

This tutorial is specially written for those who live in Malaysia. The latest ecommerce trend in Malaysia shows that a huge number of blogger use their blog to sell various things and products. Many have make it as a permanent income besides growing competition between paid hosting ecommerce site and free blog.

Ok let us see how you can start a business online by only use a blog as a platform.

1. Set up an account at www.blogger.com 
2. Give a catchy yet appropriate name for your blog cum business.
3. Find thing or product that can sell. Snap a good photo and start selling by uploading them as blog entry. Dont forget to write the details (Price, Information, Size, Colors, Availability etc etc)
   
4. Dont worry about your blog template. Search for a thousand of blog template and decor it with free widget and script. (Important script and widget : Chatbox, Orderform, Comments, Search Form,Google Blog Follower etc)
   
5. Target your customer. Promote your blog by leaving comments, ads and review at others blog.
6. List your blog at famous blog shopping directory like yourshoppingkaki.blogspot.com, http://blogshoppingdirectory.blogspot.com/ etc etc
7. Create your blog banner and exchange it with others blog owner especially those who receive huge traffic. 
8. Exchange links.
   
9. Entertain your customer kindly. Reply each and every inquiry, comment and critic.
10. Dont overprice. Since you already have a free space to start your business, offer your item with price lower than market price
11. Reward your returning customer by offering them discount and free gift
12. Held a contest and give away presents for the winner
13. Provide precise information regarding payment and shipping. Don't make your customer hesitate.
    

5 reason why shopping online is preferabale

1. You save on your petrol, parking fees, time and energy
2. You can search varieties of product and compare it at one time.
   
3. Flexible time of shopping even at the midnight
4. You have a brief information from reviews and comments from others
5. It´s privacy that matters!!
   

Example of Paper Work and Business Plan for Loan Application

All proposals and paper works are in Bahasa Malaysia.

Feel free to download it here contoh_pelan_perniagaan.pdf

Trademark registration

I am glad that our trade mark application have been accepted. Now nobody in Malaysia can use the brand and the tagline above, without pertaining permission from us.

Why it is very important to register your brand, tagline, company name etc etc.?

Protects a word, phrase, symbol, design, or combination of these things. Basically, you get something trademarked to protect your product's name, logos, and such ilk. Examples of trademarked items are the names "Coke," "Coca-cola," "McDonald's," the McDonald's golden M logo, stuff like that. In a nutshell, you can only trademark a clever little word, catch phrase, or design, and use it to market your goods and services.

At Ardentedu, we also offer a service for trademark registration and consultation. I know many of you did not know how is the process, the complexity and more important the price and fees. So let us consult and help you to register your brand and symbol. Contact us now for a very special price and offer......03 4147 3985

Affiliate Marketing

One of the popular internet marketing solution, is the so call Affiliate Marketing. Usually internet marketer use affiliate program to get customer or client to buy their product.

Affiliate program nowadays offer a great return. Those who actively engaged with affiliate program use various technic and strategies to lure customer to buy product from their affiliate.

One of the common strategy is to use a back link to direct customer to a specific web page of that product. Affiliate networking between potential and satisfy customer could contribute to a successful marketing program and an increment in sales.

I advise you to start with these few resources

What is Affiliate Marketing
Successful tips for newbie affiliate

Video on Affiliate Marketing Strategies

Marketing Strategies for small business

Small businesses typically have a limited marketing budget if any at all. Does that mean you can't run with the big dogs? Absolutely not. It just means you have to think a little more creatively. How about launching your marketing campaign by doing one of the following:

• Call your vendors or associates and ask them to participate with you in co-op advertising.
• Take some time to send your existing customers' referrals and buying incentives.
• Have you thought about introducing yourself to the media? Free publicity has the potential to boost your business. Position yourself as an expert in your field.
• Invite people into your store by piggybacking onto an event. What about a concert coming to town, willing to sell those tickets for them? If not, how about a walkathon that is taking place in your area, why not be public outreach and distribute their material?

When you do spend money on marketing, don't forget to create a way to track those marketing efforts. You can do this by coding your ads, using multiple toll-free telephone numbers, and asking prospects where they heard about you. This enables you to notice when a marketing tactic stops working. You can then quickly replace it with a better choice or method.

How to do Guerilla Marketing

Mr Clean Guerrilla Marketing

Guerilla Marketing - The Bottom Line

In order to fully understand and utilize Guerilla Marketing, you must comprehend the world around you. That's right, the one that bombards "potential customers" with advertisements everywhere they look. On any given day, your potential customers see thousands of advertisements and have developed an automatic filter to them. Therefore, you must stand out if you are ever to be remembered!

When developing your Guerilla Marketing Plan, remember these rules:

• Time is not on your side - make your impact fast and to the point
• Keep it current - your customers know their current events, try and use that to your benefit
• Shock treatment - use the element of surprise or displacement to get noticed
• Be a Smart Guerilla - doing illegal acts to get noticed may help get you noticed by can also land you in jail.

Marketing Strategy Help

There are a lot of different marketing campaigns and concepts you can use to acquire customers, including Guerilla Marketing. If you are having trouble coming up with profitable solutions and are looking to find a marketing company to do this for you, please give us the opportunity to talk to you about your needs. Preferred Position offers a very affordable marketing strategy service.

Jeff Cairnes
Senior SEO Consultant
Preferred Position
http://preferredposition.com

More tips

Co-author of Guerrilla Marketing in 30 Days, Jay Conrad Levinson, has laid out some other key principles to help explain the essence of guerrilla marketing:

• Guerrilla marketing is based on human psychology and the way people think and react vs. judgment and guesswork.
• With guerrilla marketing, there's an emphasis on profits, not just sales.
• A good measure of guerrilla marketing is the number of relationships you build over a particular period of time.
• Guerrilla marketing employs a focus on markets and target audiences vs. trying to be all things to mass markets.
• There's a concentration on three specific ways to increase business: new referrals, more transactions from existing customers and larger transactions from existing customers.
• Instead of out-and-out competition, guerrilla marketing supports cooperation with other businesses.
• Guerrilla marketing is made up of many elements all working together and supporting each component of the program.
• Technology is the guerrilla marketer's friend. Use it. Leverage it. Profit from it.