5 Factors that make Snap so cool
1. The technology they use. Snap is powered by AJAX. This make the search process become more attractive and interactive yet informative.
2. The partner they partnered with. Snap partner ranging from X1 Tech which desktop search software is the markt leader in the industry, DMOZ an open source directory and the famous what-is-based search engine ie Ask.com
A complete package of a future search engine
3. Bill Gross. This guy is really awsome.
About Bill.
Bill's search experience includes Lotus Magellan, Knowledge Adventure, CitySearch (acquired by Ticketmaster), and GoTo/Overture (acquired by Yahoo). With Overture, Bill is credited with creating the modern search monetization model that most of today's search engines are built on. Beyond Search, Bill has founded a range of companies from CarsDirect (Internet Brands) to Energy Innovations to Insider Pages to Picasa (acquired by Google).
4. Dare to differ. Snap is not a Text-In and Text-out type search engine, but SNAP visualise the search result, helping the user to judge a better result. The search result appear as a page of the website on the right side of Snap. You can even use the Javascript base scroll bar to scroll on your search result. Now we understand why 'A picture speaks more than words'
5. They feature a new plan of advertising for web publisher and advertiser. The CPA (cost per action) is what they offer for advertiser.
You pay only when you get the action you want from the customer, giving you maximum flexibility (a customer "action" can be a purchase, download, registration, subscription, lead, or just a click).
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