Dave Taylor´s 5 Golden Rules in Affiliates Business

Dave Taylor is a well known search engine Gurus and Affiliates. His speech in the Affiliate Summit 2006 enlighten many participants of how and what is the behaviour of the search engine nowadays.

You can watch Dave giving the speech in Google Video

He asked the participants, What to explore and at the same what should be improved?

Dave also give few golden rules to success as affiliates and search engine advertisement benefactor. I list here 5 Golden Rules that he delivered in his speech during the gathering.

Dave said

1. "Your company needs a face. You build relationships with people, not with companies."
   Means: Build your company image and start making contact with people


2. "Everything (business cards, brochures, product packaging etc.) should point to your website. And every single web page should promote your product/service/company"
   Means: In real world all the things that your company sell,market and promote should include/notice your existence in the internet.


3. "Corporate blogs should be just about business. They should be professional". Means: It is now the time to reshape and redesign your blog that you used to convey your corporate news,vision and mission.


4. "You have to pay attention to your blog and the comments (and your guestbook and your bulletin board). You can't just put the stuff online and come back six months later". Means: Be consistent. Maintain your blog and website frequently. Dont let the enquiry and comments from your customers and blog visitors left un answered.


5. "Be authentic; allow comments; disclose your biases and business affiliations (=be honest); establish credibility (share your knowledge; show your foto); stay focused on your topic" Means: You know what does he means. Be honest, be pure and be original!